Ridge

Client: Outdoor enthusiasts

For this project, I had to create brand guidelines for a new company based on a pre-existing company. As a lover of the outdoors, I decided to use Patagonia as my inspiration. This is Ridge, is a fictional American outdoor recreation product company. It produces clothing, footwear, and outdoor equipment. The company is headquartered in Ridgecrest, CA (a real location on the map, just like Patagonia).